{"id":1642,"date":"2026-04-23T14:34:28","date_gmt":"2026-04-23T12:34:28","guid":{"rendered":"https:\/\/mateusztatara.com\/en\/?page_id=1642"},"modified":"2026-05-09T17:13:53","modified_gmt":"2026-05-09T15:13:53","slug":"case-study-atlas-of-adventures-guide","status":"publish","type":"page","link":"https:\/\/mateusztatara.com\/en\/case-study-atlas-of-adventures-guide","title":{"rendered":"Case Study"},"content":{"rendered":"\n<p style=\"font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 3.75), 32px);\"><strong>Creating Atlas of Adventures: An Interactive Travel Guide (from idea to lunch)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1120\" width=\"960\" autoplay loop muted playsinline src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/adventure-atlas-ipad-mockup-2x.mp4\" style=\"aspect-ratio: 960 \/ 1120;max-width:480px;width:100%;display:block;margin:0 auto;\"><\/video><\/figure>\n\n\n\n<p style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 2.162), 21px);\"><strong>Summary<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>142-page Interactive Travel Guide paired with an offline Google Maps + fully animated version (a personal hour-by-hour adventures, 200+ recommended spots)<\/li>\n\n\n\n<li>Based on our own experience on the island (went to Tenerife during Covid for two weeks and stayed three months)<\/li>\n\n\n\n<li>Eight custom Midjourney illustrations (each based from our own trail photography)<\/li>\n\n\n\n<li>An audiobook chapter in authors voice (produced in ElevenLabs)<\/li>\n\n\n\n<li>Go to market &amp; full launch on Instagram strategy (brand audit, visual assets, sales page, promo video, 7-day sequence).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/cover-video.mp4\" playsinline><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>My Role<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-style-section-3 wp-container-content-9cfa9a5a is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-26b8c1f2 wp-block-group-is-layout-flex is-style-section-3--1\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p>Product Strategy<\/p>\n\n\n\n<p>Product Design (end-to-end)<\/p>\n\n\n\n<p>Information Architecture<\/p>\n\n\n\n<p>Project Management<\/p>\n\n\n\n<p>Editorial Design<\/p>\n\n\n\n<p>Art Direction <\/p>\n\n\n\n<p>Illustrations (Midjourney)<\/p>\n\n\n\n<p>Animation (Runway)<\/p>\n\n\n\n<p>Go-to-Market &amp; Launch Campaign Design<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Results<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-style-section-3 wp-container-content-9cfa9a5a is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-26b8c1f2 wp-block-group-is-layout-flex is-style-section-3--2\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Full digital product shipped end-to-end:<\/strong>&nbsp;Interactive travel guide built and launched by a two-person team with no publisher.<\/p>\n\n\n\n<p><br><strong>GTM strategy with social media launch:<\/strong>&nbsp;7-day Instagram campaign, two parallel storytelling threads, weeks of warm-up content, and a brand audit unifying every surface beforehand. Still the best launch week the brand has had.<\/p>\n\n\n\n<p><br><strong>AI used as a creative tool:<\/strong> 8 chapter illustrations (Midjourney), 8 animations (Runway). AI models used at every step of the process (brainstorming, planning, research, etc.) <br><br><strong>30+ testimonials from other creators:<\/strong>&nbsp;collected during the testing stage.<\/p>\n\n\n\n<p><br><strong>Evergreen product:<\/strong>&nbsp;the guide is still in active use and still generating sales, long after the release week.<br><br><strong>Lead-magnet funnel:<\/strong>&nbsp;the free chapter strategy tested and implemented.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 2.162), 21px);\">01 \u00b7 Discover<\/h2>\n\n\n\n<p>Three months on the island were the research phase, even if it didn&#8217;t feel like one at the time. <\/p>\n\n\n\n<p><strong>Field notes and observation logs.<\/strong> <br>We hiked a different trail every day. We wrote down which trails to take early, where to park, what to bring, which routes connect into a full day. When friends and family visited, we became their guides. Wake up this early. Start the trail before the clouds roll in. Watch the sea of clouds from this viewpoint at sunrise, because after that it\u2019s gone. The same voice notes, the same Google Doc shared again and again.<\/p>\n\n\n\n<p><strong>Market context.<\/strong> <br>During the pandemic Polish consumers learned to buy digital products at a rate they hadn\u2019t before. Ebooks and courses were catching up and selling well.<\/p>\n\n\n\n<p><strong>Competitive audit.<\/strong> <br>Two categories existed on the Polish market. <br>Editorial guides from large publishers, standard by design, broad coverage, updated every few years. Creator ebooks from travel bloggers, more personal but usually a flat PDF. <\/p>\n\n\n\n<p><strong>Insights<\/strong>.<br>I reviewed comments and reviews on similar Polish creator ebooks to see what readers praised and what they complained about. The pattern I kept seeing was that readers wanted practical planning (hour-by-hour, parking, food) and they wanted it to work offline abroad. <\/p>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 16px);\"><strong>Artifacts produced in Discover<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-style-section-3 wp-container-content-9cfa9a5a is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-26b8c1f2 wp-block-group-is-layout-flex is-style-section-3--3\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Field notes:<\/strong> voice notes, trail notes, and Google Docs.<br><br><strong>Competitive audit:<\/strong> comparison of Polish editorial travel guides and creator travel ebooks, with a mapped gap.<br><br><strong>Market \/ trend analysis:<\/strong> 2022 ebook market stats.<br><br><strong>Reference screenshot library:<\/strong> 230+ reference screenshots collected in Sketch (competitor layouts, vibe, tone, pricing etc).<br><br><strong>Insights report:<\/strong> pattern summary from publicly available reader reviews of comparable Polish travel ebooks.<br><br><strong>\u201cNorth Star\u201d frame:<\/strong> our strategic vision board, the \u201cwhy\u201d behind the product.<br><br><strong>\u201cIdeas\u201d frame:<\/strong> 28 content ideas including future formats (audiobook, podcast, second island guide etc).<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 2.162), 21px);\">02 \u00b7 Define<\/h2>\n\n\n\n<p><strong>Problem statement.<\/strong><br>Travelers visiting Tenerife want a day-by-day plan they can trust, but piecing one together from blogs and guidebooks is exhausting. They still have to make it shareable with the people they&#8217;re traveling with, map every stop, and hope it works offline when signal drops.<\/p>\n\n\n\n<p><strong>User Personas.<\/strong><br>We focused on three:<\/p>\n\n\n\n<p><em>Zero-Research Planner.<\/em> <br>Lands with a ticket and a carry-on. Does not research destinations before arriving. Wants to wake up, open the guide, and follow. Buys on the promise that the thinking is already done.<\/p>\n\n\n\n<p><em>Active Hiker.<\/em> <br>Picks trails by difficulty, duration, and elevation. Wants practical data on the card, a link to the GPX or AllTrails route, and parking coordinates.<\/p>\n\n\n\n<p><em>Digital Nomad.<\/em> <br>Works from cafes in the morning, wants a half-day adventure in the afternoon. Returns to the island more than once. <\/p>\n\n\n\n<p><strong>User Story Map.<\/strong> <br>We mapped the whole product production in Miro.<br>Each user story was sized in 25- and 50-minute blocks. <\/p>\n\n\n\n<p><strong>North Star metric.<\/strong> <br>&#8220;Word of mouth recommendations&#8221; We wanted to create a guide so good that people would organically talk about it and recommend it to each other. High-quality travel guide that can stand the test of time. Everything else served that metric.<\/p>\n\n\n\n<p><strong>Roadmap.<\/strong> <br>Built inside Miro with the most important stages and time they need to be finished.<\/p>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 16px);\"><strong>Artifacts produced in Define<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-style-section-3 wp-container-content-9cfa9a5a is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-26b8c1f2 wp-block-group-is-layout-flex is-style-section-3--4\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Problem statement:<\/strong> short written brief pinned at the top of the Miro board.<br><br><strong>User Personas:<\/strong> Zero-Research Planner, Active Hiker, Digital Nomad.<br><br><strong>User Story Map:<\/strong> the whole product production.<br><br><strong>Success metrics &amp; KPIs:<\/strong> waiting-list signups, launch-week sales, testimonial count.<br><br><strong>Launch roadmap:<\/strong> bird&#8217;s-eye perspective of the whole project.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 2.162), 21px);\">03 \u00b7 Ideate<\/h2>\n\n\n\n<p>Before building, I explored the visual language, typography directions, many font pair combinations, illustration style concepts.<\/p>\n\n\n\n<p><strong>Information architecture.<\/strong> <br>I designed four ways into the same content so the product could be read at home on the couch or used on the trail.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>By difficulty.<\/strong> Grouped table of trails: easy, intermediate, advanced.<\/li>\n\n\n\n<li><strong>By geography.<\/strong> The table of contents is a map of Tenerife, every adventure pinned to where it actually is.<\/li>\n\n\n\n<li><strong>By direct jump.<\/strong> A nav bar on every page returns to contents in one tap.<\/li>\n\n\n\n<li><strong>By real-world location.<\/strong> The offline Google Map with every restaurant, parking spot, viewpoint, and trailhead pinned and described.<\/li>\n<\/ol>\n\n\n\n<p>The idea was for the product to behave like an app.<\/p>\n\n\n\n<p><strong>Concept Board &amp; Lo-fi wireframes <\/strong><br>The ebook structure went through many iterations before a single hi-fi page was designed. Page flow, section hierarchy, chapter organization, where the map sits relative to the difficulty rating, how the chapter opener illustration flows into the first paragraph.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b29e76&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b29e76\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Ideation_ideas-2-1024x552.png\" alt=\"\" class=\"wp-image-1674\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Ideation_ideas-2-1024x552.png 1024w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Ideation_ideas-2-300x162.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Ideation_ideas-2-768x414.png 768w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Ideation_ideas-2-1536x828.png 1536w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Ideation_ideas-2-2048x1104.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Some early ideas with the badge concept I was exploring<\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 16px);\"><strong>Artifacts produced in Ideate<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-style-section-3 wp-container-content-9cfa9a5a is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-26b8c1f2 wp-block-group-is-layout-flex is-style-section-3--5\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Moodboard:<\/strong> my inspirations &amp; visual reference material.<\/p>\n\n\n\n<p><br><strong><strong>Concept Board &amp; Lo-fi wireframes<\/strong>:<\/strong> exploring different directions.<\/p>\n\n\n\n<p><br><strong>Information architecture:<\/strong> 4 navigation modes into the same content (difficulty, geography, direct jump, real-world location).<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 2.162), 21px);\">04 \u00b7 Design<\/h2>\n\n\n\n<p><strong>Hi-fi mockups &amp; Editorial Design <\/strong><\/p>\n\n\n\n<p>142 pages need a system. A language flexible enough to hold narrative writing, daily plans, photography, maps, and illustrations without any of them fighting for attention.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2ab42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2ab42\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"958\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Illustrations-Hi-Fi-mockups-1024x958.png\" alt=\"\" class=\"wp-image-1650\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Illustrations-Hi-Fi-mockups-1024x958.png 1024w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Illustrations-Hi-Fi-mockups-300x281.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Illustrations-Hi-Fi-mockups-768x719.png 768w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Illustrations-Hi-Fi-mockups-1536x1437.png 1536w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Illustrations-Hi-Fi-mockups-2048x1917.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Color palette.<\/strong> <br>Each adventure has its own accent color, echoed in the chapter&#8217;s main illustration. It gives readers another way to navigate: they can tell where they are at a glance, without reading headers. The idea was that everything stays visually connected.<\/p>\n\n\n\n<p><strong>Daily Plan Cards.<\/strong> <br>A full day on Tenerife. Sunrise. Breakfast. The trail. Lunch in a village. An afternoon swim. Sunset at the right spot. Dinner on the way home.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-a0de3d40 wp-block-group-is-layout-constrained\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2b1a4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2b1a4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"566\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/plan-single.jpg\" alt=\"Adventure Plan card\" class=\"wp-image-1157\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/plan-single.jpg 400w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/plan-single-212x300.jpg 212w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Daily Plan Card example<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p><strong>Trail Information Cards.<\/strong> <br>Each trail opens with the same card. Distance, elevation, duration, difficulty, parking link, AllTrails link. All the practical information at a glance. A reader who has used one chapter knows exactly how to read the next. Six icon-system iterations in Sketch produced the 40+ custom SVGs that power these cards.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-a0de3d40 wp-block-group-is-layout-constrained\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2b874&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2b874\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"566\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/trail-card-single.jpg\" alt=\"Trail information card\" class=\"wp-image-1159\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/trail-card-single.jpg 400w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/trail-card-single-212x300.jpg 212w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Trail Information Card example<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p><strong>Chapter Openers.<\/strong><br>Illustration at the top. Short introduction. Then the practical sections. Each chapter has its own identity through the image. Structure stays predictable.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-a0de3d40 wp-block-group-is-layout-constrained\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2be83&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2be83\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"566\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/chapter-opener-single-v2.jpg\" alt=\"Chapter opener example\" class=\"wp-image-1169\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/chapter-opener-single-v2.jpg 399w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/chapter-opener-single-v2-211x300.jpg 211w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chapter opener example<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p><strong>Midjourney illustrations.<\/strong> <\/p>\n\n\n\n<p>My idea was to learn a new tool and experiment. Most of the fun was in the back-and-forth with Midjourney, watching rough ideas turn into something close to what I had in mind.<\/p>\n\n\n\n<p>An important part for me was using our own photos as references. I&#8217;d keep them open on the side as a sanity check: Is the vegetation right? What about the light? Does the scene feels like Tenerife?<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2c4f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2c4f5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1859\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/Frame-9-1024x576.jpeg\" alt=\"\" class=\"wp-image-1859\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/Frame-9-1024x576.jpeg 1024w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/Frame-9-300x169.jpeg 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/Frame-9-768x432.jpeg 768w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/Frame-9-1536x864.jpeg 1536w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/Frame-9-2048x1152.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2c9cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2c9cf\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"593\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1848\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/08.png\" alt=\"\" class=\"wp-image-1848\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/08.png 790w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/08-300x225.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/08-768x576.png 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2ceb8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2ceb8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1851\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/02.png\" alt=\"\" class=\"wp-image-1851\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/02.png 920w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/02-300x225.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/02-768x576.png 768w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2d42c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2d42c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"593\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1847\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/03.png\" alt=\"\" class=\"wp-image-1847\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/03.png 790w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/03-300x225.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/03-768x576.png 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2d8f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2d8f2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1856\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/IMG_5029-768x1024.jpg\" alt=\"\" class=\"wp-image-1856\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/IMG_5029-768x1024.jpg 768w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/IMG_5029-225x300.jpg 225w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/IMG_5029-1152x1536.jpg 1152w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/IMG_5029-1536x2048.jpg 1536w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/IMG_5029-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2ddc3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2ddc3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1858\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/FullSizeRender-1024x768.jpeg\" alt=\"\" class=\"wp-image-1858\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/FullSizeRender-1024x768.jpeg 1024w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/FullSizeRender-300x225.jpeg 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/FullSizeRender-768x576.jpeg 768w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/FullSizeRender-1536x1152.jpeg 1536w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/05\/FullSizeRender.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Our own photos as reference<\/figcaption><\/figure>\n\n\n\n<p>Each illustration was meant to become a chapter opener, so it had to correspond exactly to the real environment readers would encounter on the island.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-4f3da663 wp-block-group-is-layout-constrained\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2e4c2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2e4c2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"416\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/midjourney-iterations-v2.jpg\" alt=\"Midjourney illustration iterations\" class=\"wp-image-1147\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/midjourney-iterations-v2.jpg 1432w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/midjourney-iterations-v2-300x87.jpg 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/midjourney-iterations-v2-1024x297.jpg 1024w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/midjourney-iterations-v2-768x223.jpg 768w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Midjourney iteration board<\/figcaption><\/figure>\n\n\n\n<p>Finally, I decided on the composition you see here: a hero with a backpack, facing away, walking into the landscape. She is the reader. <\/p>\n<\/div>\n\n\n\n<p>Keeping that character consistent across volcanic desert, ancient forest, and cloud-level summit was something I kept working at.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-4f3da663 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2eb2d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2eb2d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1064\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_01.png\" alt=\"Midjourney illustration for Adventure Atlas\" class=\"wp-image-1064\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_01.png 600w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_01-300x300.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_01-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2eff0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2eff0\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1065\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_02.png\" alt=\"Midjourney illustration for Adventure Atlas\" class=\"wp-image-1065\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_02.png 600w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_02-300x300.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_02-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2f59b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2f59b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1066\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_03.png\" alt=\"Midjourney illustration for Adventure Atlas\" class=\"wp-image-1066\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_03.png 600w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_03-300x300.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_03-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2fa6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2fa6e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1067\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_04.png\" alt=\"Midjourney illustration for Adventure Atlas\" class=\"wp-image-1067\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_04.png 600w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_04-300x300.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_04-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b2ff2d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b2ff2d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1068\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_05.png\" alt=\"Midjourney illustration for Adventure Atlas\" class=\"wp-image-1068\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_05.png 600w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_05-300x300.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_05-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b30421&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b30421\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1069\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_06.png\" alt=\"Midjourney illustration for Adventure Atlas\" class=\"wp-image-1069\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_06.png 600w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_06-300x300.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_06-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b308cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b308cf\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1070\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_07.png\" alt=\"Midjourney illustration for Adventure Atlas\" class=\"wp-image-1070\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_07.png 600w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_07-300x300.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_07-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b30d9c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b30d9c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1071\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_08.png\" alt=\"Midjourney illustration for Adventure Atlas\" class=\"wp-image-1071\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_08.png 600w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_08-300x300.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/mj_illustration_08-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<p><strong>Runway animations.<\/strong> <br>Each illustration brought to life. Wind in the trees. Light moving across canyon rock. A few seconds per scene, subtle enough that the image feels like it is breathing. Built for a desktop version of the ebook.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-4f3da663 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video\"><video height=\"896\" width=\"896\" autoplay loop muted playsinline preload=\"auto\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/runway-faststart.mp4\" style=\"aspect-ratio: 896 \/ 896;width:100%;display:block;\"><\/video><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 16px);\"><strong>Artifacts produced in Design<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-style-section-3 wp-container-content-9cfa9a5a is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-26b8c1f2 wp-block-group-is-layout-flex is-style-section-3--8\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Hi-fi mockups<\/strong>: for the whole guide<br><br><strong>Cover design<\/strong>: final version<br><br><strong>Midjourney illustrations:<\/strong> 8 final chapter illustrations<br><br><strong>Runway animations:<\/strong> 8 animated scenes for the desktop version.<br><br><strong>Interactive Guide:<\/strong> linked-Google-Maps behavior, chapter nav etc.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 2.162), 21px);\">05 \u00b7 Validate<\/h2>\n\n\n\n<p><strong>Prototype test.<\/strong> <br>We sent the complete ebook to other creators in the community for feedback. Their feedback fed directly into the next iteration.<\/p>\n\n\n\n<p><strong>Findings synthesis.<\/strong> <br>The recurring issues were navigation clarity on mobile, broken links that pointed to wrong pins. Severity was low-medium; nothing required a structural rework.<\/p>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 16px);\"><strong>Artifacts produced in Validate<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-style-section-3 wp-container-content-9cfa9a5a is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-26b8c1f2 wp-block-group-is-layout-flex is-style-section-3--9\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Prototype test plan:<\/strong> recipient list, question &amp; scenarios.<br><br><strong>Session notes and feedback:<\/strong> raw feedback from travel creators.<br><br><strong>Findings synthesis:<\/strong> severity-ranked issue list.<br><br><strong>30+ testimonials:<\/strong> validation surface and GTM proof.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 2.162), 21px);\">06 \u00b7 Go-to-Market &amp; Launch<\/h2>\n\n\n\n<p><strong>Phase 1: Brand Touchpoint Audit<\/strong> <\/p>\n\n\n\n<p><strong>Map the customer journey.<\/strong>&nbsp;<br>I mapped every entry point into the brand across Instagram, Facebook, the blog, and the newsletter. The output: a full inventory of touchpoints.<\/p>\n\n\n\n<p><strong>Evaluate each touchpoint.<\/strong>&nbsp;<br>I audited each against the same lens: does it hold up? Inconsistent voice across channels, broken visual language, outdated content, missing conversion path.<\/p>\n\n\n\n<p><strong>Prioritize and fix.<\/strong>&nbsp;<br>Ranked the fixes by traffic and impact, shipped them in order. A unified bio, a consistent visual system, storytelling, updated articles, a clear conversion path with a free chapter as the lead magnet. One brand, one voice, across every page and every profile.<\/p>\n\n\n\n<p><strong>Launch week.<\/strong> <br>A 7-day planned sequence with dedicated folders per day (Day 1 launch, Day 2 explainer + free chapter, through Day 7 bonuses). Two threads on Instagram running in parallel. Island content and product content, a steady rhythm that kept both close. The community amplified it, tagging, sharing chapters, passing word between followers.<\/p>\n\n\n\n<p><strong>Phase 2: Warming Up<\/strong><\/p>\n\n\n\n<p>Weeks of content planned before the launch. Posts, Reels, blog posts, and daily stories from the trip itself. Show up and give value.<\/p>\n\n\n\n<p><strong>Phase 3: The Funnel<\/strong><\/p>\n\n\n\n<p>Every channel pointing at one thing: the waiting list. One free adventure plan as the hook. Instagram bio, Facebook cover, website, blog banner. Same offer.<\/p>\n\n\n\n<p><strong>Phase 4: Launch Week<\/strong><\/p>\n\n\n\n<p>The whole week was planned around two threads: storytelling about Tenerife and storytelling about the product. The main channel was Instagram &#8211; Island content alongside ebook content. And the community amplified it, tagging the brand, sharing chapters, passing word between followers. Watching that kind of support roll in was the best part of the whole week.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-4f3da663 wp-block-group-is-layout-constrained\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b3339d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b3339d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Instagram_post-scaled.png\" alt=\"Adventure Atlas Instagram launch carousel\" class=\"wp-image-1059\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Instagram_post-scaled.png 2560w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Instagram_post-300x54.png 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Instagram_post-1024x183.png 1024w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Instagram_post-768x137.png 768w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Instagram_post-1536x274.png 1536w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/Instagram_post-2048x366.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The full carousel, all slides<\/figcaption><\/figure>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1c909b33ca1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1c909b33ca1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1435\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/1-scaled.png\" alt=\"iPhone on volcanic rock, Tenerife mountains behind. The ebook cover glows on screen.\" class=\"wp-image-1041\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/1-scaled.png 1435w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/1-168x300.png 168w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/1-574x1024.png 574w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/1-768x1370.png 768w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/1-861x1536.png 861w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/04\/1-1148x2048.png 1148w\" sizes=\"auto, (max-width: 1435px) 100vw, 1435px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 16px);\"><strong>Artifacts produced in Go-to-Market &amp; Launch<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-style-section-3 wp-container-content-9cfa9a5a is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-26b8c1f2 wp-block-group-is-layout-flex is-style-section-3--10\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Brand touchpoint audit:<\/strong> full inventory of entry points across channels with a prioritized fix list.<br><br><strong>Instagram observer journey<\/strong>: visitor-to-newsletter funnel mapped.<br><br><strong>Content calendar:<\/strong> post and reel schedule pre-launch.<br><br><strong>Newsletter strategy:<\/strong> email sequence and copywriting.<br><br><strong>Sales page:<\/strong> cover, description, pricing etc.<br><br><strong>Promo video:<\/strong> the main video, also used as ad creative.<br><br><strong>Instagram carousels:<\/strong> ebook-screenshots carousel (8 slides) + description carousel (6 slides).<br><br><strong>Free chapter package:<\/strong> Sea of Clouds chapter, fully usable, used as lead magnet.<br><br><strong>Launch planning:<\/strong> research and promotion planning strategy.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 2.162), 21px);\">07 \u00b7 Ship &amp; Learn<\/h2>\n\n\n\n<p>People are using the product and still exploring the island with it. Someone climbed Teide with the guide. That message arrived as a DM. More followed, readers sending photos from trails they found through the ebook.<\/p>\n\n\n\n<p>The virtual travel guide idea is working. And the reason it feels personal, the thing readers keep reflecting back, is that author is the friend showing them around.<\/p>\n\n\n\n<p>That was the whole point.<\/p>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 16px);\"><strong>Artifacts produced in Ship &amp; Learn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-style-section-3 wp-container-content-9cfa9a5a is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-26b8c1f2 wp-block-group-is-layout-flex is-style-section-3--11\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Final Interactive Guide:<\/strong> in two versions for mobile and desktop use.<br><br><strong>Retrospective board<\/strong>: the team&#8217;s notes on what worked, what didn&#8217;t, and what to do differently next time.<br><br><strong>Backlog of next ideas:<\/strong> content ideas, format extensions, future products.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating Atlas of Adventures: An Interactive Travel Guide (from idea to lunch) Summary My Role Product Strategy Product Design (end-to-end) Information Architecture Project Management Editorial Design Art Direction Illustrations (Midjourney) Animation (Runway) Go-to-Market &amp; Launch Campaign Design Results Full digital product shipped end-to-end:&nbsp;Interactive travel guide built and launched by a two-person team with no publisher. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1041,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1642","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study - Mateusz Tatara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mateusztatara.com\/en\/case-study-atlas-of-adventures-guide\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - Mateusz Tatara\" \/>\n<meta property=\"og:description\" content=\"Creating Atlas of Adventures: An Interactive Travel Guide (from idea to lunch) Summary My Role Product Strategy Product Design (end-to-end) Information Architecture Project Management Editorial Design Art Direction Illustrations (Midjourney) Animation (Runway) Go-to-Market &amp; Launch Campaign Design Results Full digital product shipped end-to-end:&nbsp;Interactive travel guide built and launched by a two-person team with no publisher. 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