{"id":2216,"date":"2025-11-17T13:50:18","date_gmt":"2025-11-17T12:50:18","guid":{"rendered":"https:\/\/mateusztatara.com\/en\/?p=2216"},"modified":"2026-06-22T16:02:28","modified_gmt":"2026-06-22T14:02:28","slug":"make-it-so-easy-you-cant-say-no","status":"publish","type":"post","link":"https:\/\/mateusztatara.com\/en\/make-it-so-easy-you-cant-say-no","title":{"rendered":"Make it so easy you can&#8217;t say no"},"content":{"rendered":"\n<p class=\"has-text-color\" style=\"color:#555555;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 16px);line-height:1.55\">Why consistency beats ambition in any creative project<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-4f3da663 wp-block-group-is-layout-constrained\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6fc9e3c9f4b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6fc9e3c9f4b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"665\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/06\/make-it-so-easy-you-cant-say-no_01.jpg\" alt=\"Make it so easy you can't say no\" class=\"wp-image-2215\" srcset=\"https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/06\/make-it-so-easy-you-cant-say-no_01.jpg 1000w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/06\/make-it-so-easy-you-cant-say-no_01-300x200.jpg 300w, https:\/\/mateusztatara.com\/en\/wp-content\/uploads\/2026\/06\/make-it-so-easy-you-cant-say-no_01-768x511.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dear Friends<\/strong><\/h3>\n\n\n\n<p>I\u2019ve been thinking a lot about the consistency of this newsletter.<\/p>\n\n\n\n<p>I need to admit I haven\u2019t been the most consistent writer.<\/p>\n\n\n\n<p>And I know I\u2019m not alone in this \u2013 it\u2019s a struggle for anyone starting a newsletter, blog or any creative project.<\/p>\n\n\n\n<p>The question kept nagging at me: <strong>Why is consistency so hard?<\/strong><\/p>\n\n\n\n<p>Then I realized something. I was making the exact same mistake with my writing that I once made with fitness.<\/p>\n\n\n\n<p>I was making it too hard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The consistency problem<\/strong><\/h3>\n\n\n\n<p>Looking back at my journey with strength training \u2013 something I\u2019ve actually maintained consistently for a few years now \u2013 I realized there was a powerful lesson there.<\/p>\n\n\n\n<p>My training consistency didn\u2019t come from following some intense, all-or-nothing program.<\/p>\n\n\n\n<p>It came from making it easy for myself at the beginning.<\/p>\n\n\n\n<p>In Atomic Habits, James Clear describes this as his <a href=\"https:\/\/jamesclear.com\/atomic-habits-summary\">3rd Law of Behavior Change<\/a>: reduce friction to make new habits stick.<\/p>\n\n\n\n<p>The problem is that most of us do the opposite.<\/p>\n\n\n\n<p>We set ambitious goals and create complex systems that require massive lifestyle changes right from day one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The all-or-nothing trap<\/strong><\/h3>\n\n\n\n<p>Let\u2019s take fitness training for example &#8211; if you ever scheduled a session with a personal trainer, you know how it goes.<\/p>\n\n\n\n<p>They\u2019re enthusiastic, motivated, ready to transform your life. They hand you two things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A detailed workout plan (chest on Monday, legs on Wednesday, back on Friday)<\/li>\n\n\n<li>A nutrition guide (meal prep every Sunday, hit your macros, cut out sugar)<\/li>\n\n<\/ol>\n\n\n\n<p>Sounds great, right?<br\/>Except they\u2019re not just asking you to start exercising.<\/p>\n\n\n\n<p>They\u2019re asking you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wake up an hour earlier<\/li>\n\n\n<li>Reorganize your entire kitchen<\/li>\n\n\n<li>Learn to meal prep on weekends<\/li>\n\n\n<li>Track calories and macros<\/li>\n\n\n<li>Buy new workout clothes<\/li>\n\n\n<li>Find childcare for gym time<\/li>\n\n\n<li>Change your social life<\/li>\n\n\n<li>Transform your relationship with food<\/li>\n\n<\/ul>\n\n\n\n<p>All at once. On day one.<\/p>\n\n\n\n<p>For most people, that\u2019s simply not sustainable.<br\/>No wonder most gym memberships go unused after February.<\/p>\n\n\n\n<p>I\u2019ve been there myself. <br\/>But then I did the opposite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Something so easy, I couldn\u2019t say no<\/strong><\/h3>\n\n\n\n<p>I\u2019d tried the personal trainer route. Failed to make it stick. <br\/>That\u2019s when I decided to do something completely different.<\/p>\n\n\n\n<p>I ignored all the complex programs and gave myself one simple rule:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>20-minute workouts &#8211; 2x a week<\/p>\n<\/blockquote>\n\n\n\n<p>That\u2019s it.<\/p>\n\n\n\n<p>Here\u2019s what I stripped away:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No gym membership (I was training at home)<\/li>\n\n\n<li>No 3-day-a-week schedule (2 was enough)<\/li>\n\n\n<li>No 1-hour-long sessions (20 minutes worked)<\/li>\n\n\n<li>No expensive equipment (just rubber bands and a mat)<\/li>\n\n\n<li>No personal trainer (I\u2019ve used Fitbod app instead)<\/li>\n\n\n<li>No diet changes (not yet \u2013 keeping it simple)<\/li>\n\n<\/ul>\n\n\n\n<p>Some weeks I really struggled to hit even those two 20-minute sessions. But other days I\u2019d exercise longer because I\u2019d already started anyway.<\/p>\n\n\n\n<p>Here\u2019s what happened: after a few months of showing up, training became automatic.<\/p>\n\n\n\n<p>It wasn\u2019t a big decision anymore. It was just what I did on certain days.<\/p>\n\n\n\n<p>Only then \u2013 once the habit of showing up was locked in \u2013 did I start thinking about other things.<\/p>\n\n\n\n<p>Diet.<br\/>Protein intake.<br\/>Micro and macro nutrition.<br\/>Training different muscle groups etc.<\/p>\n\n\n\n<p>It was possible because I\u2019d already built the habit. <br\/>And that happened only because I started with something so easy I couldn\u2019t say no to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Good writing will slip through<\/strong><\/h3>\n\n\n\n<p>This \u201cmake it easy\u201d approach got even more powerful when I heard Seth Godin share a story about Isaac Asimov on Tim Ferriss\u2019s podcast.<\/p>\n\n\n\n<p>Asimov published 400 books. <br\/>His method? Sit and type every morning.<\/p>\n\n\n\n<p>Good or bad didn\u2019t matter \u2013 he just had to show up and type.<\/p>\n\n\n\n<p>Here\u2019s what happened: his subconscious eventually figured out that if he\u2019s going to type anyway, he might as well type something good.<\/p>\n\n\n\n<p>Like Seth Godin mentioned:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBad writing, over time, can\u2019t persist. Good writing will slip through.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>This hit me hard because it\u2019s exactly what happened with my training.<\/p>\n\n\n\n<p>Not every workout was great. <br\/>But I kept showing up. <br\/>And over time, the quality improved naturally.<\/p>\n\n\n\n<p>My form got better. <br\/>I pushed harder. <br\/><br\/>I added more challenging exercises. <br\/>I started to feel positive outcomes.<\/p>\n\n\n\n<p>Not because I forced it, but because I was there consistently enough for improvement to happen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>My new approach to consistency in writing<\/strong><\/h3>\n\n\n\n<p>So here\u2019s what I\u2019m doing with writing.<\/p>\n\n\n\n<p>I\u2019m combining both principles: make it easy + trust the process.<\/p>\n\n\n\n<p>Just like I started with two 20-minute workouts per week, I\u2019m committing to 20 minutes of writing per day for the next 30 days.<\/p>\n\n\n\n<p>That\u2019s it.<\/p>\n\n\n\n<p>No pressure to produce great essays. <br\/>No expectations about publishing every piece.<\/p>\n\n\n\n<p>Just show up and write for 20 minutes each day.<br\/>The goal: build the habit of consistency first.<\/p>\n\n\n\n<p>What I\u2019m hoping for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20 minutes is so easy, I can find time for it each day<\/li>\n\n\n<li>Sometimes I will find flow, so I will stay and write longer<\/li>\n\n\n<li>If I write every day, occasionally \u201cgood writing will slip through\u201d<\/li>\n\n<\/ul>\n\n\n\n<p>So this is my new experiment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Takeaway<\/strong><\/h3>\n\n\n\n<p>I think these principles can be applied anywhere. <br\/>If you want to change your diet, build a product or start a new creative project. <br\/><br\/>Start small. <br\/>Make it easy for yourself. <br\/>Build gradually. <br\/><br\/>When starting something &#8211; you don\u2019t need perfection, you just need consistency. <br\/>And for a start, that\u2019s enough.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mentioned in This Issue<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud83d\udcd6 <a href=\"https:\/\/www.amazon.com\/Atomic-Habits-Proven-Build-Break\/dp\/0735211299\">Atomic Habits Book<\/a><\/strong> &#8211; my favorite resource for building lasting habits.<\/li>\n\n\n<li><strong>\ud83c\udf99\ufe0f <a href=\"https:\/\/www.youtube.com\/watch?v=XAE46z9wT0A&#038;t=1752s\">Seth Godin Podcast with Tim Ferriss<\/a><\/strong> &#8211; wide-ranging discussion including creative process, cultivating creativity and writing.<\/li>\n\n\n<li><strong>\ud83e\udd38 <a href=\"https:\/\/fitbod.me\">Fitbod App<\/a><\/strong> &#8211; the workout app I use. <a href=\"https:\/\/go.fitbod.link\/XprO\/c9h67m2z\">Here\u2019s a 14-day free pass<\/a> (not sponsored, just genuinely love it)<\/li>\n\n\n<li><strong>\ud83c\udf0c <a href=\"https:\/\/en.wikipedia.org\/wiki\/Isaac_Asimov\">Isaac Asimov<\/a><\/strong> &#8211; considered one of the \u201cBig Three\u201d science fiction writers. Just started his <a href=\"https:\/\/www.amazon.com\/Foundation-Isaac-Asimov\/dp\/0553293354\">Foundation series<\/a>.<\/li>\n\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"is-style-text-subtitle is-style-text-subtitle--1\">Originally published on Substack \ud83d\udc49 <a href=\"https:\/\/readwhitespace.substack.com\/p\/make-it-so-easy-you-cant-say-no\">https:\/\/readwhitespace.substack.com\/p\/make-it-so-easy-you-cant-say-no<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why consistency beats ambition in any creative project<\/p>\n","protected":false},"author":1,"featured_media":2215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essays"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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