Informed by data
driven by empathy

A product designer with eternal passion
for designing and shipping digital products.

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15+ years of industry experience

Focused on user experience and visual designs in consumer mobile & web-based interfaces. Hands-on expertise in designing end-to-end customer experiences in a startup with 150 million unique users.

Agile & lean development

I love to see how the combination of these two can drive transparency, feedback & trust.

Informed by data

I know how to use data to shape a product vision, inform decisions, create & test hypotheses, validate results and most importantly bring value for customers.

Driven by empathy

It’s not about the product, it’s about people. It’s not about the features, it’s about the problems they are solving. I’m a user advocate – I strongly believe that design can improve people’s lives.

AI as a multiplier

Using AI across the whole 0→1 product process (from design to dev to marketing). The result is faster cycles, leaner teams, and tight iteration based on user feedback.

Find me here

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