Design generalist by nature. Always believed that design has the power to change the world.
Wore many hats, co-founded EdTech, marketplace, & other startups — learned most from the failures.
Had the privilege to help and lead very talented people at Brainly (now 350M MAU) and Toptal (one of the world’s biggest remote-first teams).
Different challenges, same mission: growing products that can improve people’s lives.
15+ years later, still passionate and curious.
Areas of expertise
I’m a T-shaped design & product generalist.
Core Expertise
Product Design
Product Strategy
Product Discovery
MVP
User Experience
Product Vision
CRO Experiments
Data Analytics
Qualitative research
Quantitative research
Additional Skills
Brand Design
Digital Marketing
Agile/Scrum
Growth Marketing
GTM Strategy
Team Leadership
Selected case studies
Case study • Product Design at Brainly
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Brainly: Designing How Millions of Students Help Each Other
Case study • Co-funding Merkato Marketplace App
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Co-founding Merkato App: Road from Idea to MVP to 10K Users (and 1M total items value)
Case study • Creating Atlas of Adventures
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Creating Atlas of Adventures: An Interactive Travel Guide (from idea to launch)
Case study • Co-founding Dreamsly
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Co-founding Dreamsly: Printed Books Where Your Child Is the Main Story Hero (made with generative AI)
Case study • Co-founding Listflow
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Co-founding ListFlow: Coding an App with Claude Code and Iterating Based on User Feedback
Case study • Farmer Branding
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Creating brand identity rooted in nature