Design generalist by nature. Always believed that design has the power to change the world.
Wore many hats, co-founded EdTech, marketplace, & other startups — learned most from the failures.
Had the privilege to help and lead very talented people at Brainly (now 350M MAU) and Toptal (one of the world’s biggest remote-first teams).
Different challenges, same mission: growing products that can improve people’s lives.
20+ years later, still passionate and curious.
Areas of expertise
I’m a T-shaped design & product generalist.
Core Expertise
Product Design
Product Strategy
Product Discovery
MVP
User Experience
Product Vision
CRO Experiments
Data Analytics
Qualitative research
Quantitative research
Additional Skills
Brand Design
Digital Marketing
Agile/Scrum
Growth Marketing
GTM Strategy
Team Leadership
Selected case studies
Case study • Co-funding Merkato Marketplace App
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Co-founding Merkato app – road from idea to MVP to first 10k users (and 1M total items value)
Case study • Growth at Brainly Mobile App
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Product Design, Leading & Running CRO Experiments with Mobile Teams at Brainly (Data to Insights to A/B Tests)
Case study • Farmer Branding
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Creating brand identity rooted in nature